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Marketing Analytics and Retail Business Management
Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
What you’ll learn
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Become proficient in using powerful tools such as excel solver to create forecasting models
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Learn how to estimate the trend and seasonal aspects of sales
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Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
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Understand how to interpret the result of Linear Regression model and translate them into actionable insight
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Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
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Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
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Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
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Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
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Incorporate the impact of discount rate and retention rate to calculate customer value
Requirements
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You will need a PC with any version of Excel installed in it
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Basic understanding of Excel operations like opening, closing and saving a file
Who this course is for:
- Anyone curious to learn the analytics behind most popular marketing startegies
