[100% Off UDEMY Coupon] – Marketing Analytics and Retail Business Management

Marketing Analytics and Retail Business Management

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Marketing Analytics and Retail Business Management

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

What you’ll learn

  • Become proficient in using powerful tools such as excel solver to create forecasting models

  • Learn how to estimate the trend and seasonal aspects of sales

  • Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products

  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight

  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.

  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)

  • Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.

  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.

  • Incorporate the impact of discount rate and retention rate to calculate customer value

Requirements

  • You will need a PC with any version of Excel installed in it

  • Basic understanding of Excel operations like opening, closing and saving a file

Who this course is for:

  • Anyone curious to learn the analytics behind most popular marketing startegies

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